Had a hands-on development meeting with our client this afternoon to refine sales messages for a white-label payment protection insurance template.
We considered the demographic of the target and what language we can best use to identify with these particular customers.
Even changing phrases like:
‘What does it do?’
to
‘What will it do for me?’
immediately improves the message and makes it more relevant to people’s own lives.
At the same time we are aware that wording has to be kept to a minimum because visitors to a website will make a decision within a second or two about whether this product is right for them and bulky messages containing the main sales points will get lost.
A very productive afternoon working directly with our client to refine sales messages. The next stage now is to provide a white-labelling solution that can be rolled out to a number of affiliates wanting to sell this product into their respective marketplaces.
