We are currently redesigning an insurance website for our client and as part of this process, the content is being carefully considered and reworded.
We are now looking at the content on the FAQ’s page. This is one of the most important pages on an insurance website because you can be held liable for what information you provide here since you are providing specific answers to real and/or likely questions posed by customers.
Not only do you need to ensure that the FAQ’s are factually correct but it is also worth the time and investment in crafting wording that is easy to understand and engaging – an approach that is largely absent in policy documents. After all, it is the FAQ page that is an popular ‘bolt-hole’ for visitors to your website when they cannot make sense of the insurance policy documents. So if this page doesn’t make things clear, then you could have lost a golden opportunity to provide information to users in a more straightforward, bite-sized way and assist them make a decision about whether your insurance is right for them.
We provide a professional website copywriting service to our insurance clients to enable them to communicate effectively to visitors in order to sell more policies, while at the same time being sensitive towards FSA compliancy.
