Does your website have a nifty little icon to represent your company logo or brand that appears in the address bar of an internet browser?
This little icon is called the ‘favicon’ and is a small file that is uploaded to your website directory and displays alongside the web address, bookmarks and tabs for your website across various browsers.
So why do you need a favicon if you don’t already have one?
The obvious one is that your competitors have it and this means that their website will stand out more against yours if they bookmark both your website or have several sites open at one time. If the user has several tabs open in say, Firefox and they are switching between your website and a competitors to check prices or features, if their brand or logo is represented in the tab whereas yours is merely represented by the generic browser image, you may not get noticed and get forgotten in the competition for visibility and attention on the web (which is very brief and tenuous).
Just open your bookmarks list in your browser. Which sites get noticed first? Certainly not the ones with generic logos provided by the browser. It’s the ones that have their own brand or logo represented.
This image is easy to add and your website designers should be able to install a nice 16 x 16 pixel which represents your site. Because it is a very tiny image it’s not always easy to add your exact logo but as long as the colour scheme, design or an abbreviated version of your logo is displayed you will be visible and have a subconscious effect on visitors to your site. Remember your website is probably just one of a range that a user will typically visit in order to get the information they need or buy the product they want. You can even create your own custom favicon and upload this yourself if you have access to your webspace.
For more information about this and the many small but fundamental ways in which you can increase your visibility and compete to attention amongst other websites your visitor views, contact us today.
