Had a hands-on development meeting with our client this afternoon to refine sales messages for a white-label payment protection insurance template.
We considered the demographic of the target and what language we can best use to identify with these particular customers.
Even changing phrases like:
‘What does it do?’
to
‘What will it do for me?’
immediately improves the message and […]
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About Andrew Areoff
As managing director of Areoff my company has been designing and programming websites since 1999. I focus on good design and usability to enable my clients to make more money online. In addition I am a professional photographer with my work published by a wide range of clients including the National Lottery Heritage Fund.